The Literarily Speaking Book Panel talks to authors on different subjects regarding books, book industry topics, book selling, book promotions, and whatever catches our fancy. Today we are talking about social media and how we use social media to promote books. Is social media all hype? A big waste of time? Are authors selling books this way?
Our Distinguished Panel of Authors
Chad Coenson was born in Orlando, FL, but he can barely remember that and pretty much spent most of the years following his birth in a nomadic state of perpetual motion until finally finding a home in the Pacific Northwest with his wife and two dogs. He has a degree in creative writing from the University of Arizona and spends his time “trying” not to take life too seriously. Despite his generally adventurous nature and willingness to attempt almost anything, he has never had the opportunity to cast the first stone. Me and Bobby McGee is Coenson’s first novel.
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Ron Fritsch is writing and publishing a tetralogy asking whether history and civilization might’ve begun and proceeded differently than they did. He’s doing it not because he hopes to become rich and famous but because he wishes to share his story with the world. His latest book is Promised Valley Rebellion.
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J. J. Hebert’s debut novel, Unconventional (paperback), became an Amazon.com best-seller in three categories on July 19, 2009. The Kindle version has been the #1 Inspirational Book in the Kindle Store numerous times. J.J. is also the founder of MindStir Media, which helps authors successfully self-publish and distribute books worldwide. Currently, he lives alone in New England, home to some of the greatest sports teams in the world (for now), where he’s at work on his latest novel, Saving Dad, and a children’s book, Weepy the Dragon.
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Jennie Helderman is a 2007 Pushcart Prize nominee and co-authored two nonfiction books, Christmas Trivia, Hanukkah Trivia and writes profiles for magazines. Previously she chaired the editorial board of the 120,000 circulation alumnae magazine of Kappa Kappa Gamma, The Key. Helderman is married to a retired newspaper publisher; is the mother of two and grandmother of three; and has recently moved from Alabama to Atlanta.Her latest book is As the Sycamore Grows.
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Thom Hunter is a Christian married father of five who fought, fell and rose again to fight against unwanted same-sex attraction. He encourages others to press on, moving beyond excuses, to claim responsibility and power through the Grace of God. Thom believes the church has failed in its responsibility to provide hope and healing for those who struggle with sexual brokenness.Thom is a former newspaper and magazine editor, journalism professor and speech-writer. He spent 20 years with AT&T as a public relations executive and chief of staff. He now writes and speaks full-time. Surviving Sexual Brokenness: What Grace Can Do is his third and most recent book.
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Douglas W. Jacobson is an engineer, business owner and World War Two history enthusiast. Doug has traveled extensively in Europe researching stories of the courage of common people caught up in extraordinary circumstances. His debut novel, Night of Flames: A Novel of World War Two was published in 2007 by McBooks Press, and was released in paperback in 2008. Night of Flames won the “2007 Outstanding Achievement Award” from the Wisconsin Library association. Doug writes a monthly column on Poland’s contribution during WW2, has published articles on Belgium’s WW2 escape organization, the Comet Line and other European resistance organizations. Doug’s second historical novel, The Katyn Order, which will be released in May, 2011, focuses on one of history’s most notorious war crimes, the Katyn massacre.
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Carla Malden grew up in Los Angeles, California. She graduated Magna Cum Laude from U.C.L.A. with a Bachelor of Arts in English and was inducted into the Phi Beta Kappa Society for her academic achievement. She worked extensively in the film business, both in production and development. Along with her father, Academy Award-winning actor Karl Malden, Carla co-authored his critically acclaimed memoir, When Do I Start?, published by Simon & Schuster. AfterImage: A Brokenhearted Memoir of a Charmed Life delivers a fiercely personal account of her battling the before and surviving the after of losing her husband to cancer. It offers an alert for an entire generation: this is not your mother’s widowhood.
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Allison Tammy Moore’s own rise from being labeled a habitual offender to prominence deems her an expert on personal success. Born to teenage parents and ending up being adopted, Allison lived a life plagued with abuse, addiction and crime. With a criminal history, low self esteem and no one to guide her, Allison went to prison and developed her own method of recovery by redefining success. Allison Moore is Co-Founder of Meet Her At The Gate, an organization devoted to assist women exiting prison. Allison is also the author or several magazine articles and her first book entitled: I Was I Am….How to Move Beyond Your Past to Create an Extraordinary Life.
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Elle Newmark is an author whose books are inspired by her travels. Her work has been published into 16 languages and she lives in the hills north of San Diego with her husband, a retired physician. She has two grown children and five grandchildren. Her latest book is The Sandalwood Tree.
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Christine Norris is the author of several works for children and adults, including the Library of Athena series and the Zandria duology. She has also done several English adaptations of novels translated from other languages. She reached a new level of insanity by attending Southen Connecticut State University Graduate School’s Information and Library Science program, so that someday she, too, can be a real Librarian. She currently resides somewhere in southern New Jersey. Her current book is a YA/Fantasy titled The Mirror of Yu-Huang.
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The Hippie received a Master’s in Social Work from the University of Utah and worked briefly as a licensed mental health therapist before leaving her job to pursue writing. She prefers ice cream in the winter, beanies in the summer, and only plays sports when properly guilt-tripped. She currently lives with her husband and two dogs in Salt Lake City, Utah. Her latest book is Snowflake Obsidian.
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Alexandrea Weis began writing at the age of eight. In college she studied nursing and went on to teach at a local university. After several years in the medical field, she decided to pick up the pen again and began her first novel To My Senses. Since that time she has writen several novels and sold two screenplays (White River and Blood Will Tell). Blood Will Tell is currently in pre-production with Buyer Group International. Her work has been critically acclaimed and is continually growing in popularity. Alexandrea Weis is also a permitted wildlife rehabber and works rescuing orphaned and injured animals. She recently has been working to aid oil soaked birds in the Gulf disaster. Her latest book is Recovery.
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Nzingha West is a special education specialist working in New York City. As an instructor Nzingha’s expertise has been featured onRadio Disney, 106.7 Lite Fm in New York, News 12 Connecticut, NPR Radio and several parenting magazines. Before starting her education career Nzingha worked in several labs as chemist. Nzingha has honed her education expertise over 10 years in New York City schools and private companies. Nzingha has worked with several prestigous schools such as The Harlem Children’s Zone, University Settlement, The New York Foundling, The American Museum of Natural History and The City College of New York among others. Her latest book is Is My Kid Stupid? Avoiding an Educational Disaster .
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After working several years as research chemist, Paula Wiseman was blessed with the opportunity to stay home with her children and follow the writer’s path. She has been published in several Cup of Comfort devotional books and in Life Savors for Women. Contingency: Book One: Covenant of Trust Series, her debut novel, spent time on the Amazon.com Christian Fiction bestsellers list, and was also the #1 Hot New Release in Christian Fiction. Indemnity is her second novel.
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Recently, Terri Wolffe was challenged by the question: “What is it that you’ve always wanted to do, but never allowed yourself to do because of fear?” The resounding answer for her was: “I’ve always wanted to write an historical romance novel!” Pouncing on that flash of inspiration, she set out to try her hand at writing her very first historical, erotic romance. Terri admits that she had to overcome fears such as, “What will people think? What will people say? What if you fail and fall flat on your face?” Three months later, Desperate Desires was born.
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Vincent Zandri is an essayist and freelance photojournalist, and the author of the recent bestsellers, The Remains, Moonlight Falls and The Innocent . His novel As Catch Can (Delacorte) was touted in two pre-publication articles by Publishers Weekly and was called “Brilliant” upon its publication by The New York Post. The Boston Herald attributed it as “The most arresting first crime novel to break into print this season.” Other novels include Godchild (Bantam/Dell) and Permanence (NPI).
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Dave Zeltserman won the 2010 Shamus Award for ‘Julius Katz’ and is the acclaimed author of the ‘man out of prison’ crime trilogy: Small Crimes, Pariah and Killer, where Small Crimes was picked by NPR as one of the five best crime and mystery novels of 2008, and Small Crimes and Pariah (2009) were both picked by the Washington Post as best books of the year. His recent The Caretaker of Lorne Field received a starred review from Publisher’s Weekly, calling it a ’superb mix of humor and horror’, and has been shortlisted by ALA for best horror novel of 2010. His latest book is Dying Memories.
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The term “social media” had become the latest buzz word lately. In your opinion, why do you think social media such as Twitter, Facebook, LinkedIn, has gained in popularity in regards to the book world?
Chad Coenson: “There is no question that social media has become a prevalent part of the modern world, so much so that many people have actually forgotten how to communicate verbally altogether. And though the muting of auditory ignorance is in itself of notable esteem , it is not the only positive effect social media has had on society. From my perspective, it has also become an extremely useful tool for the book world. I say this because, unlike films and music which can be previewed with more ease and generally have a broader marketing reach, there are tens of thousands of books released daily across the globe and because of the sheer quantity of titles, it is nearly impossible to keep track of what works have recently been published, especially as it pertains to lesser known authors. In parallel, there has also been a major flood of self published literature in the last few years which adds another layer of complexity when the time comes for readers to select their next book of choice. The combined challenge herein is essentially a twofold cliché: it all comes down to time and money. What this means is that shy of a mutated librarian in a permanent isolation chamber being fed amphetamine intravenously, no one has time to sift through the infinitely expanding pile of available literature. Furthermore, these days, next to no one, aside from professional gamblers and the US national treasury, has funds that can be frivolously thrown around without the guarantee of at least a semi-worthwhile investment. More simply put, endless agendas limit the amount of free moments an individual can spend browsing the physical and digital book shelves, and the current economic climate prevents people from taking a chance on an author they are not familiar with. It is for these reasons that emerging authors, small press and self published, and even several established authors, have embraced social media as a modernized means for marketing . It is the most convenient and cost conscience way of promoting one’s work as it allows for mass communication, “friendly recommendations”, and acts as an outlet for writers to relay updates regarding existing and upcoming releases. In turn, social media also gives readers the opportunity to express their opinions on literature, write reviews, and suggest books to others in their “network”. This virtual relationship is a sort of symbiotic, bi-product of social media that perpetuates literacy beyond the New York Times Best Seller list, in this age of TMA (text-message-acronyms) and CliffsNotes. It is this concept in concert with the fore mentioned public’s lack of time, as well as the “cautious spending revolution”, that I believe has prompted the ever evolving book world to welcome the rise of social media, advocate its usefulness to others in the community, and leverage it as an alternative publicity resource.”
Ron Fritsch: “I’m not convinced that the book world has figured out yet how best to use the social media. If you’re already a famous person, or at least a writer who is familiar to a significant number of potential readers, the social media can obviously inflate your celebrity far faster than anything humans have previously invented. If you’re a nobody, on the other hand, pushing your first novel, what can you do with the social media except to prepare for the moment when all your marketing and other efforts let you take off? I have a website and blog for that purpose.”
J.J. Hebert: “Social media popularity continues to grow in the book world because actively participating in social media yields positive results … Authors are now able to reach and communicate with lots of readers all over the world…without spending a dime. I believe social media is particularly crucial for the indie author, who usually lacks a large marketing budget and brick-and-mortar distribution, and therefore should use social media to ultimately drive traffic to online bookstores to generate sales.”
Jennie Helderman: “Every author wants her book to go viral. It happens. It’s possible. All she has to lose is time. And even if she doesn’t hit a jackpot, she spreads her book’s name recognition and possibly increases her network. It’s a new, trendy way to market for free. And we all know how vital marketing and promotion are. I don’t see a downside to using social media. I do see some people wasting vast amounts of time with it. One author on a recent panel in Atlanta said she spent three hours every day on Facebook. I also see social media as one of many avenues to reach book buyers. I wouldn’t put all my effort in one place.”
Thom Hunter: “As odd as it may seem, and even though we may not meet some of our “friends” or “followers” face-to-face, a trust factor builds. Over time, they can see whether we are legitimate, truly believe in what we are doing and whether others believe we are credible. Even people who communicate in little bites here and there eventually want to settle down with something substantial. They like to read what their friends are reading. The social networks allow for immediate feedback and reaction. They play an important role in the development of word-of-mouth sales because links can be shared so easily and comments can spread quickly. “
Douglas W. Jacobson: “I think they are popular because it is so easy. You can just sit down at your computer and in a few moments connect with hundreds of people anywhere in the world. There is no easier, and less costly, way to get out the story of your book.”
Carla Malden: “People have a multitude of likes and interests in books – as many tastes as the tens of thousands of books released each year. Social networks allow for word of mouth so that people can find books that align with their personal tastes. It’s like attending a technological cocktail party where you gravitate toward a clump of people discussing a book or writer of interest to you. Books inspire people to communicate ideas about them. Social media offers another venue for that kind of discussion which, in turn, elevates the value of books in the world. In other words, it facilitates the sharing of the reading experience. One would hope that social media emerge as another venue for the deepening of the reading experience – the creation of a synergetic experience of a book. ”
Allison Tammy Moore: “I absolutely believe such social media options has gained popularity in regards to the book world because it allows you to reach the masses as well as a specific target market audience, with very little or no cost at all. The connections made through such outlets are phenomenal. It gives authors a presence that may not have otherwise been known.”
Elle Newmark: “Because everybody is on it. Authors can reach more people with one well-placed blog than they used to reach on a whole book tour. It’s hard to justify the huge amounts of money on traditional publicity when you have a soapbox like Facebook. And it’s convenient for the reader, she can go from one website to another, checking out a book, and end up on Amazon to buy it – all without ever having moved out of her chair.”
Christine Norris: “I think that we’ve become this interconnected society, where we can reach anyone anytime. On one hand it’s good – I talk to relatives that live far away more than ever. On the other hand, sometimes we need to unplug. As far as the book world, books are evolving from just a printed form of media and into an ‘experience’. I think readers enjoy being able to connect with those authors whose books they love, finding out they’re real people an able to ask them questions in 140 characters or less, knowing there’s a real chance of getting an answer. It’s interactive, and that’s the beauty of it! I’m finding more and more that blogs are getting shorter in their entries, possibly because people are more into the bite-sized tidbits; they don’t want to sit and read a long blog post. I’ve been trying to make my own shorter, unlike this answer! I also think that a savvy author can keep readers interested in their work through social media. A book takes awhile to write, generally, and it can be a year or more between books. An author can use social media to keep a readers interest, so their name sticks in the reader’s mind, their next book event is right there in front of them, their pre-publication teasers can entice readers to pre-order the book. If the author is excited about the book, the readers will be too!”
The Hippie: “I think social media sites have gained interested in the book world because you have to go where your customer is and this is where the masses are headed. “
Alexandrea Weis: “It is a wonderful way to gain an audience for books and to interact with that audience. Social media networks bring people closer, especially authors and fans of their work. Unlike book signings and public speaking engagements, I feel the social media format gives individuals a faster and more personal approach to interacting. Communication is also not dependent on travel and a certain day or time. There is much more flexibility and a more open forum for feedback from readers.”
Nzingha West: “Overall, the internet has gained in popularity. Sites like facebook, twitter and LinkedIn offer people a way to connect that is cheap, free and instant, so why not capitalize. Also, sites like facebook, twitter and LinkedIn allow you to meet with individuals and learn about businesses and catch sales etc. Really most people enjoy these sites because of their convenience. When it comes to books, promotion is a big deal. The more you use these sites the more people learn about you, your book and your cause overall. Almost everyone uses or has used the internet in the past. It really offers a cost effective, smart way to promote your book and find followers and readers.”
Paula Wiseman: “Social media provides a “win” for readers and writers. Readers are passionate people, and social media provides an open invitation to voice their opinions. Writers get to share their work in a much more personal and interactive way. Writers are more accessible than in the days before social media, and the opportunity to engage and build relationships with readers is a welcome innovation.”
Terri Wolffe: “One of the novel features of all the social media platforms is that it allows authors to have immediate contact with our readers. To be able to instantly communicate with someone whose works you’ve read and enjoyed allows one to feel connected in a sense. This contact enables the reader to have the sense that they know the author. I believe this in turn translates to more sales over time.”
Vincent Zandri: “Is the Pope Polish? Oh, that one died. My bad. Well, yes, enormously so…We don’t have to schlep our books at bookstores anymore to an uninterested trickle of customers. now we can promo our books via the social networks to a willing global audience! Way better!”
Dave Zeltserman: “As more and more books are being bought online, and as the digital book market explodes, it makes more sense for authors to have an online presence. I’m also noticing readers want more of a connection with authors now, and I’m often having facebook chats and answering emails from readers.”
Of all the social networks out there, which one is your favorite and how do you use it to promote your books?
Chad Coenson: “Before directly answering this question, I must admit that until the weeks before my first novel was published, I avoided social media networks in the same fashion that cows avoid Taco Bell meat; I dabbled in it ever so slightly, but was never really a major part of the whole thing. But as the release date for Me and Bobby McGee approached, and my lack of involvement in the cyber society was revealed, my publicist at the time more or less ordered me to create a Facebook page, something I had vowed to myself never to do out of stubborn principle and relative fear of “The Grid”. Reluctantly breaking my vow, I somberly signed up and established my online profile. Within minutes all of the things I had anticipated dreading about social media were fully verified. Useless status updates, friend requests from people I had intentionally lost touch with, invites to participate in collective-life-wasting events… Facebook was rapidly ratifying my assumptions and the continued existence of my membership was certainly in question. And it continued to remain in a potentially temporary status, that is, until the day my book became available. The moment I posted the news about the release, the buzz began and within a day I started to see links to purchase my book appear on other folks pages, some that I knew and quite a few that I didn’t. From that point on I began to post any news pertaining to the book, or to my writing in general, on my Facebook page and I continue to do so whenever I can. I have also used this particular social medium to post video excerpts from the book, radio interviews ,and live presentations to name a few other means of promotion that are commonly propelled through my social network. The ability to do this from a single spot has certainly allotted me the opportunity to reach a much larger audience, which I found to be especially helpful in the larval stages of publicity.”
Ron Fritsch: “I try to connect with other independent authors, book reviewers, and book marketing experts in order to find out what I’ve got to do to bring myself to the point where I want to be—and to meet some fascinating people along the way. I’m much more active on book-world blogs than I am in the social media listed in the previous question. The time for them will come.”
J.J. Hebert: “Goodreads.com, which is the #1 social networking site for book lovers. As of now, the site consists of around five million members. I prefer this social network over Facebook (the runner-up, in my opinion) because Goodreads is completely geared toward people who love to read. Marketers would call that “targeted marketing.” I promote my book Unconventional via Goodreads by participating in the free author program. More information can be found here: http://www.goodreads.com/author/program. “
Jennie Helderman: “I use Facebook primarily right now—my book has a page—but I haven’t made the most of social media yet. Had good intentions, but other priorities bumped it aside. I may have made a mistake in not giving it more attention from the beginning. I’m in the process now of learning, evaluating my options and moving forward.”
Thom Hunter: “At the moment, Facebook is my favorite. I post links to my blog there and receive great feedback. Many of these contacts eventually turn into book buyers. It’s important, however, to truly be a “friend,” on Facebook and not just a marketer. I read and comment on a lot of links and status updates and do so remembering that the person who wrote them is real and wants attention, not just a marketing pitch. I am working to develop a better feel for Twitter, but Facebook is my favorite.”
Douglas W. Jacobson: “I think Facebook is the easiest to use, it reaches more people, and you can target specific groups that are most likeley to be interested in your subject.”
Carla Malden: “I have been dragged kicking and screaming into this world, I must admit. I am pleased with my website; I suppose because I was able to exercise control over its look and content. I don’t tweet and I’m not on Facebook, but my daughter created a Facebook page for my book. That’s her arena and I’ve been happy to let her manage it for me. As I get closer to the release of my book, I may check on the page more regularly to see what kind of response it’s getting.
Allison Tammy Moore: “Of all the social networks, my favorite is Facebook. For me it allows the most interaction, easy to use, and gives the most options for promoting.”
Elle Newmark: “I guess Facebook is the biggest and then Goodreads. It’s mostly a matter of just showing up. Be there on a regular basis to keep an online presence fresh.”
Christine Norris: “I am a big Facebook and Twitter user. I think LinkedIn is less social and more business. I use them to update people about events, talk about writing, and just be myself, which I think is part of promotion, that readers can touch that little bit of something they might not usually get to. I can also post links to my blog through my Twitter, and I syndicate my blog through my Facebook Author Page. I use Tweetdeck to be able to update any of my accounts or all of them at once.”
The Hippie: “I like Facebook because it’s more interactive than Twitter, and those are the only two I use. Facebook also has more posting options and I’m not limited to cramming my thoughts into less than 140 characters.”
Alexandrea Weis: “I would have to say I use Facebook the most. I have a page for my books and it allows people to follow updates on new releases, as well as posting reviews and any other pertinant material I may want to convey. When I was working on my second book, Recovery, I used my facebook page to post updates on the progress of the book, reveal the cover, and share early reviews with my followers.”
Nzingha West: “I personally love Facebook, I’ve tried twitter, but I haven’t perfected it yet. With Facebook, I’ve just started to use a service called North Social to help with my book promotion. I’ve also tried Facebook ads in the past and I plan to re-implement them in the future to assist with book promotion.”
Paula Wiseman: “I use Facebook most of all. I have an author page and from there I’ve listed news, and reviews. Previewing quotes and chapters and audiobook samples from my upcoming book worked well, too. When the Kindle version of Contingency released at 99c, I ran Facebook ads which proved very successful because of the specific demographic targeting the ads offer. Also as a timesaver, my Facebook page is linked to my Twitter account so updates automatically post both places.”
Terri Wolffe: “For me, Facebook works best because it affords me a greater level of communication than just tweeting about something and hoping the network will read it. I use Facebook to promote in many ways and I’m able to comment/post on other’s pages as well.”
Vincent Zandri: “I’m more comfortable with Facebook. I think it was invented for 30-60 year olds. Twitter is crazy rapid, and LinkiIn is cool but kind of snoozy.”
Dave Zeltserman: “I’m a bit behind on the times and haven’t gotten on twitter yet, but I am finding that my readers like see me on Facebook to hear about what’s going and leave comments to me. But even with Facebook I haven’t gotten into it as much as I should yet.”
Do you think you have actually sold books because of social media?
Chad Coenson: “Yes, and I actually know this for a fact. It became explicitly evident when the Kindle version of my novel, Me and Bobby McGee, was released. The paperback had been out for a few months before the electronic version became available and other than my own website, Facebook was the only other spot I used to announce this. In the weeks that followed I watched my sales rank on Amazon improve steadily and it has continued to do so, a success which is at least partially related to the self promotion I have done via social media.”
Ron Fritsch: “I have no idea. It’s much too early in this phase of my independent publishing life for me to worry about that. It’s a good question for me to keep in mind, though, as the world and I move forward together.”
J.J. Hebert: “I’m 100% certain that I’ve sold MANY books because of social media. I’ve watched my sales rank climb as a result of social media campaigns. I’ve seen tons of sales receipts through Paypal from people I “friended” on Facebook (http://www.facebook.com/jjhebert) as well as fans there. Many Twitter followers (I’m @authorjjhebert) have also purchased copies of Unconventional. And I haven’t even mentioned Goodreads … Members from that social network have purchased and reviewed Unconventional, helping my book gain exposure. Now that I mention reviews—I am able to trace many reviews back to friends/followers in my social media world. Those are reviews from people that otherwise would not have heard of Unconventional … Podcasting is another form of social media that I utilized early on by releasing Unconventional as a free podcast novel, meaning my book was serialized and offered online for listeners at no charge. That podcast novel edition attracted somewhere around 30,000 downloads and resulted in increased sales figures for the paid versions. Unconventional, the paperback and Kindle edition, has spent time on the Amazon.com bestsellers lists. The Kindle version has been the #1 inspirational book in the Kindle Store numerous times. I owe most of this success to social media and encourage all of my authors (I own MindStir Media, a self-publishing and book marketing company) to engage in social media.”
Jennie Helderman: “Maybe. I hear from readers who are excited about my book and they’re spreading the word. I do think some new readers have come through social media. Chances are, though, they passed around the same book.”
Thom Hunter: “I know I have because people have responded through the social media to let me know their reactions to Surviving Sexual Brokenness: What Grace Can Do. Several have reviewed it and a number of people from Facebook and Twitter purchased the book directly from my website by following the link. I’ve not sold huge numbers because it takes a little courage to order a book called Surviving Sexual Brokenness, but I can track a number of sales directly to social media contacts. Interestingly, I’ve also gained some contacts from people who read the book and then requested to be friends.”
Douglas W. Jacobson: “Absolutely. I track my ratings on amazon as one barometer and I can see the impact of being active on social media sites.”
Carla Malden: “I don’t know yet. Books are sold through word of mouth. The precise ways in which that word of mouth occurs are difficult to measure; it’s nearly impossible, I suspect, to gather numbers that pertain to word of mouth. Some pre-orders for my book that have been received on Amazon are probably a result of the Facebook page.
Allison Tammy Moore: “Yes, I have actually sold books because of social media. It allows me the opportunity reach people all over the world with the click of a button. I am able to connect with people, develope a following, post about the book, create buzz and make people want to read more!!”
Elle Newmark: I know I have. People have told me they saw my book on this or that site and, after reading reviews on Amazon, they bought it.”
Christine Norris: “Absolutely. I saw a marked increase in my sales rankings on Amazon when I started using Twitter, more than when I started Facebook. Once I started being more aggressive with FB, though, I did see some sales as well. Social media is kind of like any other promotion — you get out of it what you put in. That doesn’t always hold true, but it’s pretty close.”
The Hippie: “I know that I have, however, friends would likely buy my book anyways. Except without Facebook I would not have stayed in touch with so many people from my past and been given a forum to let all of them know about it.”
Alexandrea Weis: “Absolutely. I feel the word of mouth factor fostered by social media networks is priceless for a writer. People who read a good book and want to spread the word about it, can do so with social media. It is a fast, effective, and efficient way to reach a large amount of people in a short amount of time. I have seen the popularity of my first book, To My Senses, grow under the auspices of Facebook and Twitter. And it has definitely helped gain an audience for my second book, Recovery.”
Nzingha West: “I can say that I’ve sold some books because of blog exposure, but I cannot really say that I’ve sold books because of social media. I haven’t explored it as throughly as I could have. However, with my new knowledge of how to leverage social media, I definitely plan to explore it more thoroughly.”
Paula Wiseman: “I know I have. I’ve had readers tell me they bought the book because they saw the Facebook ad. My friends posted the book’s release on their profiles for me which led to sales. I’ve also heard from friends from years ago who picked up Contingency after seeing news about it on my profile page.”
Terri Wolffe: “I know I have sold books over 200 books via Facebook. And I have also made use of their direct advertising. Conducting a two-month marketing campaign with them caused a spike in my sales.”
Vincent Zandri: “You gotta ask???”
Dave Zeltserman: “I have been. I’ve had 4 print books released since 2008, with them all getting nice attention, including Small Crimes being picked by NPR as one of the five best crime and mystery novels of 2008 and The Caretaker of Lorne Field being shortlisted by ALA last year for best horror book of the year, and that has gotten more people looking me up on Facebook and discovering more about my other books.”
Do you have any questions for our panel? Let your comments or questions below!
Tags: Alexandrea Weis, Allison Tammy Moore, book panel, book panel discussions, Carla Malden, Chad Coenson, Christine Norris, Dave Zeltserman, Douglas Jacobson, Elle Newmark, J.J. Hebert, Jennie Helderman, Nzingha West, Paula Wiseman, Pump Up Your Book, Ron Fritsch, Terri Wolffe, The Hippie, Thom Hunter, Vincent Zandri
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