The Literarily Speaking Book Panel talks to authors on different subjects regarding books, book industry topics, book selling, book promotions, and whatever catches our fancy. Today we are talking about the latest rage in book promotion for authors – virtual book tours. Is online promotion finally coming out of the closet and overshadowing offline promotion?
Our Distinguished Panel of Authors
Several of Hugh Aaron’s short stories have been published in national magazines and 18 of his essays on business management have appeared in The Wall Street Journal. He is the author of Business Not as Usual: How to Win Managing a Company through Hard and Easy Times. Currently he’s writing and producing plays. His latest book is a short story collection, Stories From a Lifetime. You can visit his website at www.stonespointbooks.com or his blog at www.businesswisdom.blogspot.com.
Barbara Conelli is an internationally published author and Chiquenist on the mission to bring Fantastic Fearless Feminine Fun into women’s lives. In her charming, delightful and humorous Chique Books filled with Italian passion, Barb invites women to explore Italy from the comfort of their home with elegance, grace and style, encouraging them to live their own Dolce Vita no matter where they are in the world. Her latest book is Chique Secrets of Dolce Vita, a narrative travel nonfiction book full of charming, poetic, delightful and humorous travel and life stories about extraordinary Milanese women, men who have succumbed to their temptation and the art of living your own dolce vita no matter where in the world you are. You can visit her website at www.barbaraconelli.com or connect with her at Twitter at www.twitter.com/barbaraconelli or Facebook at http://www.facebook.com/barbaraconelli.
Steve DeWinter was born and grew up loving to read. His goal as a writer is to transport you to fresh and exciting worlds that not only take you on a white-knuckle ride but leave you hungry for more when you finally turn that last page and reluctantly slam shut the back cover of the book. To find out more about Steve visit www.stevedw.com
Ray Ellis began his law enforcement career with the Orange County Sheriff’s Department in Orange County, California. After working for a number of years in the maximum security facility, he transferred to patrol working along Orange County’s coast as well as the inner canyons and barrios. After 8 years he moved to Idaho and continued his law enforcement career, serving as an instructor for the Idaho POST Council. Ray’s debut novel, a work of urban fiction, N.H.I.: No Humans Involved, was released in March of this year. You can visit Ray online at www.urbanfictionunleashed.webstarts.com or connect with him on twitter at www.twitter.com/RayEllisNHI or Facebook at www.facebook.com/#!/pages/Ray-Ellis-Author/116322698426928.
Patty Friedmann’s two latest books are a YA novel called Taken Away [TSP 2010] and a literary e-novel titled Too Jewish [booksBnimble 2010]. She also is the author of six darkly comic literary novels set in New Orleans: The Exact Image of Mother [Viking Penguin 1991]; Eleanor Rushing [1998], Odds [2000], Secondhand Smoke [2002], Side Effects [2006], and A Little Bit Ruined [2007] [all hardback and paperback from Counterpoint except paper edition of Secondhand Smoke from Berkley Penguin]; as well as the humor book Too Smart to Be Rich [New Chapter Press 1988]. You can visit her website at www.pattyfriedmann.com, her blog at www.pattyfriedmann.typepad.com or friend her at her Facebook at www.facebook.com/#!/profile.php?id=527384281.
Home for Julia Madeleine is Mississauga, Canada, where she lives with her husband and teenaged (future tattoo artist) daughter. For a year she lived in the country on a 30-acre property in the middle of nowhere, which became the inspiration for her second novel, No One To Hear You Scream. Currently she is working on the sequel to her first thriller, Scarlet Rose (2008) which will be released sometime in the fall of 2011. You can visit her website at www.juliamadeleine.com or her blog at www.juliamadeleineauthor.blogspot.com. Connect with Julia at Facebook at www.facebook.com/MadJulia!
Michael Scott Miller’s debut novel, Ladies and Gentlemen…The Redeemers, has been downloaded more than ten thousand times and has received tremendously positive reader feedback, earning 4-star to 5-star ratings at Amazon, barnesandnoble.com, Smashwords, and Kobo. The complete set of reader reviews and comments can be accessed at http://feeds.rapidfeeds.com/40309/ . Miller grew up in Cherry Hill, New Jersey and now lives in Lafayette Hill, Pennsylvania with his wife and three children. You can visit Michael Scott Miller’s website at www.ladiesandgentlementheredeemers.com or connect with him on Twitter at www.twitter.com/MichaelScMiller or Facebook at www.facebook.com/home.php#!/profile.php?id=1206880325.
Aaron Patterson is the author of the bestselling WJA series as well as a two Digital Shorts 19 and The Craigslist Killer. He was homeschooled and grew up in the west. Aaron loved to read from a small child and would often be found behind a book and would read 1-3 a day on average. This love drove him to want to write but never thought he had the talent. He wrote Sweet Dreams the first book in the WJA series in 2008. Airel is his first teen series and plans for more to come are already in the works. He lives in Boise Idaho with his family, Soleil, Kale and Klayton. His daughter had an imaginary friend named She. His latest book is Airel. You can visit his website at StoneHouse Ink or connect with him on Facebook at http://www.facebook.com/profile.php?id=1462837115.
L.L. Reaper is two multi-published, award-winning authors who decided to write under a pen name for their dangerously sexy suspense series, Black Widow and the Sandman. You can visit their website at www.llreaper.com or connect with them at Twitter at www.twitter.com/llreaper and Facebook at www.facebook.com/AuthorLLReaper.
Lynda Simmons is a writer by day, college instructor by night and a late sleeper on weekends. She grew up in Toronto reading Greek mythology, bringing home stray cats and making up stories about bodies in the basement. From an early age, her family knew she would either end up as a writer or the old lady with a hundred cats. As luck would have it, she married a man with allergies so writing it was. Her latest book is Island Girl. You can visit her website at www.lyndasimmons.com or connect with her on Twitter at https://twitter.com/#!/LyndaMSimmons and Facebook at www.facebook.com/pages/Lynda-Simmons-Author/149740745067442?.
Alexandrea Weis’ most recent book is Recovery, the second novel in the Nicci Beauvoir series which takes readers on a Big Easy thrill ride when a lover’s murder is solved and a spy with a bulletproof bravado quickens Nicci’s broken heart. Alexandrea is also a permitted wildlife rehabber and works rescuing orphaned and injured animals. She recently has been working to aid oil soaked birds in the Gulf disaster. You can visit Alexandrea’s website at www.alexandreaweis.com or connect with her on Twitter at www.twitter.com/alexandreaweis.com and Facebook at www.facebook.com/?ref=home#!/pages/To-My-Senses/113609858681394.
A creative writing professor at California University of Pennsylvania, Carole Waterhouse is the author of two novels, The Tapestry Baby and Without Wings, and a collection of short stories, The Paradise Ranch. Her fiction has appeared in Arnazella, Artful Dodge, Baybury Review, Ceilidh, Eureka Literary Magazine, Forum, Half Tones to Jubilee, Massachusetts Review, Minnetonka Review, Oracle: The Brewton-Parker College Review, Parting Gifts, Pointed Circle, Potpourri, Seems, Spout, The Armchair Aesthete, The Griffin, The Styles, Tucumari Literary Review, Turnrow, and X-Connect. A previous newspaper reporter, she has published essays in an anthology, Horse Crazy: Women and the Horses They Love, and Equus Spirit Magazine. Her book reviews have appeared in The Pittsburgh Post-Gazette, The Pittsburgh Press, and The New York Times Book Review. You can visit Carole’s website at www.Carolewaterhouse.com. Visit her Facebook page at www.facebook.com/carolewaterhouse.author!
Wayne Zurl began writing crime fiction in 2006. Seven of his Sam Jenkins mysteries have been produced as audio books and simultaneously published as eBooks. His first full-length novel, A New Prospect, traditionally published by Black Rose Writing, debuted in January 2011. Zurl left New York to live in the foothills of the Great Smoky Mountains of Tennessee with his wife, Barbara. For more information about Zurl or his writing, visit www.waynezurlbooks.net. Follow his book signing tour at www.booktour.com/authors/show/31206. Connect with Wayne at Twitter at http://twitter.com/#!/waynezurl or Facebook at https://www.facebook.com/profile.php?id=100001483038544.
June Book Panel Discussions:
Thank you everyone for participating in our Literarily Speaking June Panel! Can you tell us how you found out about virtual book tours and why you decided to have one set up for you?
Hugh Aaron: “I learned about them through Dorothy Thompson who has set one up for me.”
Barbara Conelli: “I’ve known about virtual book tours for quite a while, and I believe they are the best way an author can promote her books and get closer to her readers. I love Dorothy and her Pump Up Your Book team, because they are dedicated, smart, resourceful and fun to work with. Although I have actively participated on my book tour getting my own stops, putting it all together is lots of hard work and very time-consuming. I believe that it’s something to leave up to professionals – and Dorothy is a fabulous professional.”
Steve DeWinter: “The most important thing an author can do once they have a book published is to tell readers about it. While researching how to promote my book, I came across tons of book promotion websites who all told me the same thing; start a blog. And of course, they each had an eBook for purchase giving me the magic formula to writing a blog that everyone will want to read. My biggest problem with that advice is – I’m lazy. If I were to start a blog, it would have one post on it that says: “I have nothing to say.” But then I thought to myself, with this advice being offered to writers wanting to promote their work, there must be plenty of bloggers out there who have gone through the trials and tribulations of creating a successful blog and have already built up a vast readership. So how do I crash their party rather than try to start my own? A Virtual Book Tour was my answer. My next question became how to contact the owners of these blogs and convince them to let me be a guest on their blog. Sending queries to blog owners brought back painful memories of the query-denial cycle with agents that prompted me to become an indie-author in the first place. I had a book to promote and I needed someone who knew all about author and book promotions. I needed an expert. Pump Up Your Book! was my new answer. A public relations company who specialized in helping authors (just like me!) promote themselves, and their books, online. After meeting the PUYB staff during a couple of online chat sessions with other authors, I knew that these were people who enjoyed what they did. And if you don’t enjoy what you do, you don’t do it well. It was a no-brainer decision to hire PUYB to work with me to promote my debut novel.”
Ray Ellis: “I first became aware of the Virtual Book Tours at an author’s meeting sponsored by my publisher. I was then made aware of a couple of my friends who had used the service and found it to be quite helpful.”
Patty Friedmann: “My novel came into existence because an e-publisher friend asked me to write it. So in every stage of its life, I’ve had to rely on her superior “cyber-intelligence.” Promotion is no exception. She is the one who told me about PumpUpYourBook, though she left the choice up to me whether I would invest the cash in a virtual book tour. All I needed to do was look at the website to know that even a Luddite like me would be insane not to set up a blog tour.”
Julia Madeleine: “I believe I just caught onto the buzz about virtual book tours after researching book publicity. I checked out a few different tour companies and researched what they did and how it benefits authors and realized it was a fantastic idea that I needed to get in on. The intense exposure it gives you on the net I think is definitely worth it.”
Michael Scott Miller: “I first came across the concept of a virtual book tour a few months ago when Amanda Hocking was hyping J.L. Bryan’s blog tour, which he set up himself. I immediately became intrigued by the idea, but with the demands of my day job, I realized that I would need someone else, an expert, to set up the tour. Through some research and social networking, I discovered that Pump Up Your Book was the premier virtual book tour company, so I contacted Dorothy Thompson who runs the organization. The virtual book tour is a fantastic way for authors and readers to connect and interact. For authors, the virtual tour removes the burden of physically traveling from bookstore to bookstore across the country. For readers, the virtual tour allows them to participate on their own schedules, popping onto the blogs when they want, posting comments, and then checking back later. They aren’t forced into a narrow time window at a specific location.”
Aaron Patterson: “I want to be able to reach readers and in the social media of today it seems that bloggers are the best way to go.”
LL Reaper: “I’ve worked in the industry for over ten years so knew about them through working with authors and in marketing novels. I usually set up my own blog tour, but decided to take a break this time and pay someone else to do it.”
Lynda Simmons: “A friend had arranged one and I was following her progress through the tour and thought it would be a good idea to try one for myself.”
Alexandrea Wise: “Several of the reviewers I have worked with the past belonged to a virtual book tour group and recommended it.”
Carole Waterhouse: “Liz Burton, the owner of Zumaya, strongly encouraged me to do a virtual book tour. I was intrigued by the idea, then happened to go to a conference the following week where a session was offered discussing virtual book tours. The session was actually intended for publishers, but about half of the audience was made up of authors interested in finding out more about them. In the first few minutes of the session, it became clear that this was the best way of reaching an audience. Originally I thought a virtual book tour sounded like a cold way of discussing my work. From my previous books, I was accustomed to talking to readers in person. I’m just beginning to find out just how “social” social media is. I’m engaging in far more conversations with people than I ever would have imagined.”
Wayne Zurl: “I belong to a crime writer’s group at Linkedin.com. A man who has published several books—I’m not sure if they are all eBooks or traditionally published—wrote in mentioning his upcoming VBT. What he had to say sounded interesting, possibly helpful, and certainly worth checking into. Since I’m technologically challenged and only a step above clueless about finding legitimate reviewers, interviewers with intelligent questions and large audiences, and bloggers willing to host guest authors, I decided to look closely at his publicist and a few others. Oh, hell, I’ll be honest and say I didn’t even know what a blogger did or why they did it. I try to be honest with myself, but my egomania shows when I ask myself, “Who’s the best investigator or police supervisor in the world?” I’ve solved many difficult cases. And as a supervisor, I may not have had all the answers, but I usually knew where to look for them. So, since I was a new kid on the block when it came to book marketing and the business of shameless self-promotion, and I lacked the contacts necessary to do a competent job with those things, I decided to use my investigative skills to find someone I could hire who had those contacts and knew how to exploit them. In short, I’d find the best person for the job—and the best bang for my buck. I was no longer spending taxpayer’s money.”
Now that you’ve had a first hand experience of preparing for a virtual book tour, how has the experience been for you so far? Did you find out things about your book you never realized before and what about all that hard work? Was it exhausting?
Hugh Aaron: “The experience has been beneficial and not at all exhausting.”
Barbara Conelli: “It’s hard work, but lots of fun! I love writing guest posts and answering interviews because they give you a chance to look at yourself, your book and your writing career through different eyes. It’s also very interesting to see how your book is being perceived by your audience, and I love the opportunity to actually chat with my readers during the book tour at every stop. I think feedback is the most wonderful thing for every author, and a virtual book tour allows you to experience this without having to travel the country.”
Steve DeWinter: “While I wait for my two-month virtual tour to begin, I am excited about the prospects of finally climbing out of my lonely writing hole and getting out there to meet with readers; some of whom just might like to read what I have written. I am still very early in my touring process and have not yet experienced the full impact. But feel free to ask me again in August, if I have time to respond. ;)”
Ray Ellis: “A lot of what I have to say has to be screen through the fact that this is my first time going around this block. So it is all fascinating to me. Is it exhausting? At times, but then I remember the dream and it all seems so worth it. As for rediscovery my book, oh yes. I am always seeing little things that strike me and I have to stop and say yesssss. “
Patty Friedmann: “The experience has been fashioned to within a fraction of an inch to fit the personality of a writer. At least this writer. By nature I am reclusive, preferring to sit at a keyboard all day and communicate with the big world by stroking the keys with my poor index fingers. (I never learned to type: I didn’t want to get pigeonholed into an office job!) I loved being able to tell the world about myself and my book without seeing other people or opening my mouth or having to speak off the cuff. I had time to think, to delight myself by finding answers that were more nuanced than those that would have come in spoken interviews. It was one day of intensive, thoroughly self-indulgent (me! me! me! me! me!) work, that left me smiling because I was so happily tired.”
Julia Madeleine: “It’s been a great experience so far and I’m really just getting started. My tour guide, Dorothy Thompson is amazing. Yes, about that hard work, who would have thought answering questions could be anything but easy, but in truth it is quite time consuming and requires a lot of creative energy to come up with answers about yourself and your writing that would hold people’s interest. And that’s what I find challenging because I want to keep it fresh and entertaining for readers, so it takes a bit of sweat.”
Michael Scott Miller: “I never really stopped to analyze what made my writing effective, but doing the guest blogs for the virtual book tour made me do just that. For example, I wrote a blog on making characters believable and it was really interesting for me to analyze what I did, after-the-fact, and come up with the three or four keys. The tour has definitely been exhausting. I have spent many late nights and early mornings responding to the interview questions and writing guest blogs, but it’s been a labor of love.”
Aaron Patterson: “It has been fun, Pump Up Your Book is amazing and takes all the work out of it. I am excited to see how it goes.”
LL Reaper: “I’ve enjoyed not having to book the locations myself. It left time for me to do other things and think of other ways of promoting. This go around I’m giving away a Kindle or a Nook (the winner chooses) so getting the word out about that has been my priority. “
Lynda Simmons: “Very positive experience. The reviews so far have been wonderful, I’ve reached readers from Alaska to Florida and the bloggers have been lovely to deal with, all of them love books and want to do what they can to promote them. When I arrange a tour for a future book I’ll be sure to have guest posts ready before we start. For me that was the hardest part because I don’t blog on a regular basis.”
Alexandrea Weis: “It was more than I expected as far as preparing for the tour, but it also helped me to connect with readers on a more personal level. I think the interviews and guest posts, that are part of the tour, allow a writer to show another side of themselves that readers might not discover from just reading their novels.”
Carole Waterhouse: “The experience has been very positive, but yes, it has been exhausting at times, too. The virtual book tour is a wonderful way of reaching an audience, but because that audience can be so widespread and comments can reach so many people, I feel compelled to write thoughtful and hopefully insightful comments for each blog and interview. If people are willing to take the time to read my comments, then I feel I should have something meaningful to say. I do find that answering all these questions has given me insight into my own work. A question as basic as what is your novel about can be perplexing even for its author. Like a person, a book can have many different sides and be about many different things. It can be challenging but insightful to have to explain this in a sentence or two and I find that I’ve start to understand the layers of my own writing more effectively in the process.”
Wayne Zurl: “My VBT was scheduled for June and July, but the publicist I hired, Dorothy Thompson of Pump Up Your Book, began her work in May. Once she started dropping posts on Facebook, I started spreading her publicity around. That all takes time, but apparently is very important in today’s world. Anyone can write “the Great American Novel,” but it may not sell more than a few copies unless someone gets the word out there. Since the tour officially started, I’ve been very busy writing guest blog posts, answering interview questionnaires, and arranging for my publisher’s PR people to send copies of A NEW PROSPECT to all the reviewers who requested them. I take care of the reviewers who want eBook versions and that represents more time. Occasionally the interview questions or blog topics are the same or similar to those I’ve encountered previously. Another writer may feel the urge to just copy and paste an answer prepared for an earlier assignment, but I think that’s a bad idea. We may only get one shot at hooking a potential reader over to our side. Why turn them off by presenting the same opening paragraph they may have read before? Make use of the halo effect. Put your best foot forward. Make that initial approach your best. It’s like the photo you submit. If you scowl or stand there looking like a moron, who will want to read what you’ve written? Smile, look personable, and maybe the reader will say, “Hey, I might like this guy. I might want to read his book.” I think I had a good handle on what A NEW PROSPECT was all about. And I learned what agents and a few editors thought early on. My big question was, will the readers like something which didn’t exactly fit the latest “cookie-cutter” template the conventional publisher wants to safely market. So far, I’m pleased with what individual readers have said and thrilled when experienced reviewers say things like, “Sam Jenkins is my favorite new character.” And I wanted to jump up and kick my heels when the book was named best mystery at the 2011 Indie Book Awards. I was lucky to find a publisher who wasn’t afraid to publish outside the box.”
What words of wisdom can you give others who are thinking about going on a virtual book tour?
Hugh Aaron: “Make sure you have all the answers to the many questions about you and your book that may come up.”
Barbara Conelli: “Invest your writer’s heart, promote the tour, and do as much as you can to enjoy this opportunity. Being on a virtual book tour is amazing, it encourages you to continue writing, and it helps you to see and understand that your writing brings joy into the lives of so many people – the best cure for author’s block!”
Steve DeWinter: “Promoting a book is still a lot of hard work, whether it be done virtually or traditionally. I would even say that, in the long run, a virtual tour has the potential to demand more of the writer’s time and energy than a traditional tour. Especially if the writer wants it to be as successful as possible. In a traditional tour, once you have left that tiny, but cozy, bookstore in Boise, Idaho, your visit slowly fades into history as you move on to the next stop. At the end of the traditional book tour, you finally collapse onto your bed at home and hope for the best; both in author exposure and the resulting book sales.But with the virtual tour, you can return to the blogs you toured and maintain the relationships you formed with the blog owner and the readers. The impact of being able to return effortlessly to places you visited while on tour puts virtual book touring light years ahead of the traditional sit-at-a-table-in-the-back-of-the-store-ignored-by-everyone-who-walks-by-no-matter-how-much-you-smile tour.A Virtual Book Tour is the clear winner in my book; and for my book. Especially because it continues to work for you long after you have visited the blog. Remember Boise, Idaho? That’s okay, they really don’t remember you either. But every blog you visit has a memory that would put an elephant’s to shame. Every detail and nuance of your virtual tour has been etched into the collective, and eternal, memory of the internet. That is something you just can’t say for the traditional book tour.”
Ray Ellis: “So far all I could say is good. So far it has been another step along the dream for me, but worth it. I would tell them however that it can be expensive. Smile.”
Patty Friedmann: “Answering this question is like being a bride who’s asked, “What advice can you give young women about marriage?” I’m about to embark on what I think is going to be an amazing experience in which my novel will get incredible exposure and recognition, and I will live happily ever after. I think this because I’ve been working with Dorothy Thompson, and she is through and through knowledgeable, savvy, punctual, reassuring, funny, sharp…in short, everything a person could want in the person who will implement a book tour. Will she be all she seems? Her record says she will. Can I, the (twice-divorced in real life) bride be 100 percent sure? All I can say right now to others thinking about a virtual book tour is to choose a service you trust. I hope my instincts about people have improved since I picked my last husband. Besides, he was a man. “
Julia Madeleine: “Stay organized, be aware of deadlines and make sure to spell check your content because you’re responsible for that, not the blog hosts. And most importantly have fun with it.”
Michael Scott Miller: “First, schedule your tour a couple of months in advance so that you have ample time to write all the guest blogs and interviews while keeping up with whatever writing and other marketing activities you are doing. Second, write guest blogs that invite interaction with the readers. Third, just do it! It’s great fun.”
Aaron Patterson: “Find someone to do the work for you, setting up one on your own is hard and the money speant VS. the time you save is so worth it.”
LL Reaper: “Ask authors who have used the service you want the pros and cons. View the list of blog stops others in your genre have been booked for by the companies you consider to be sure they can market you to the correct audience. Look at the web presence of the blog stops to see how much exposure you will receive.”
Lynda Simmons: “Be sure to include a giveaway. Readers love a giveaway!”
Alexandrea Weis: “Be prepared for some interesting and unexpected interview questions. Some I really had to think about, but the self-reflection was stimulating and fun. Also, be prepared to meet your readers on a whole new, and more intimate, level. I think, in the end, such opportunities allow us to become better writers becasue we have a clearer understanding of our audience and what they love about our books. Any writer should never pass up on the ability to get to know their readers. After all, the readers are the ultimate judges of our work. When we please them, we have accomplished our primary goal of creating a memorable book.”
Carole Waterhouse: “As in using any form of social networking, always remember that these are real people you are talking, not just anonymous readers. Treat each blog with the respect it is due and try to offer each one something different, even if the questions sometimes seem similar. I’d like to think that readers could go to every stop on my book tour and find out something new about me each time.”
Wayne Zurl: “Participating as the subject of a VBT does not require a graduate degree in rocket science. Everything you do while on tour makes good sense. And, actually, there is nothing new under the sun. So, take a look at how the last guy who got there before you acted. Read what other people said. Read lots of responses. You’ll quickly pick up on how to figuratively speak in public. Some authors who can knock out 100,000 word novels give only limited or even monosyllabic responses to interesting questions. Saying too little may make you sound like a dolt. Other people ramble on aimlessly off topic or just offering inane thoughts. They’re boring. Find a happy medium. Be like the candidate who won the debate. Give your work 110% effort. We pay good money for a well orchestrated VBT. It requires your full attention and participation. Do it well, and your book should prosper. Or so I’m told. If A NEW PROSPECT sells, all the exhausting work will be worth it.”
Do you have any questions for our panel? Let your comments or questions below!
Tags: Aaron Patterson, Alexandrea Weis, Barbara Conelli, blog tours, Carol Waterhouse, Hugh Aaron, Julia Madeleine, Linda Simmons, LL Reaper, Michael Scott Miller, Patty Friedmann, promote your book, Ray Ellis, sell your book, Steve DeWinter, virtual book tours, Wayne Zurl
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