The Literarily Speaking Book Panel talks to authors on different subjects regarding books, book industry topics, book selling, book promotions, and whatever catches our fancy. Today we are talking about book store closings and how it affects us. Are book stores on the way out?
Our Distinguished Panel of Authors
Several of Hugh Aaron’s short stories have been published in national magazines and 18 of his essays on business management have appeared in The Wall Street Journal. He is the author of Business Not as Usual: How to Win Managing a Company through Hard and Easy Times. Currently he’s writing and producing plays. His latest book is a short story collection, Stories From a Lifetime.
You can visit his website at www.stonespointbooks.com or his blog at www.businesswisdom.blogspot.com.
Lilian Duval lives with her husband George, a native of Singapore, in a small house in New Jersey overlooking a large county park. They have two sons and a daughter, all independent and ambitious, and several cats. She’s an amateur classical guitarist and enjoys attending concerts and plays in New York City. But writing has always been her calling. In her own words, “The most enjoyable activity I can imagine is to invent some characters, make them a little larger than life, set them bickering and thrashing against each other and their fates, and enact a fictional resolution that makes more sense than the chaos and unpredictability of our complicated lives.” Lilian’s latest book is You Never Know: Tales of Tobias, an Accidental Lottery Winner. You can visit Lilian’s website at www.lilianduval.com. Connect with her on Twitter at http://twitter.com/#!/lilianduval and Facebook at http://www.facebook.com/pages/Lilian-Duval/121776657899250?sk=wall.
C. Elizabeth lives in St. Albert, Alberta, Canada. She stumbled upon writing, it found her, she finds writing a peaceful escape and is very excited to have her characters come alive in her readers’ minds. Her contemporary romance novel, Absolute Obsession, is about 42 year old Rose Gerbaldi who by an intervention of fate unites her heart and soul with 30 year old British movie star, Michael Terrance. Please visit and blog with her at www.celizabeth.ca. Connect with her on Twitter at http://twitter.com/#!/search/users/CElizabeth4 and Facebook at http://www.facebook.com/profile.php?id=1567713637.
James Mace is the author of the historical fiction novel, Soldier of Rome: The Legionary. He has started work on a pair of historical novels about the Anglo-Zulu War of 1879. The working title for the first book is “Brutal Valour”. He is tentatively planning for it to be released sometime in 2012, along with the fifth book in The Artorian Chronicles, “Soldier of Rome: Judea”.
You can visit James at http://legionarybooks.net
L.L. Reaper is two multi-published, award-winning authors who decided to write under a pen name for their dangerously sexy suspense series, Black Widow and the Sandman.
You can visit their website at www.llreaper.com or connect with them at Twitter at www.twitter.com/llreaper and Facebook at www.facebook.com/AuthorLLReaper.
Greg Messel has always loved writing. He worked as the news editor and sports editors of the Daily Rocket-Miner newspaper. He won a Wyoming Press Association award for his column. He also submitted and had published articles in various sports magazines. He left the newspaper business in 1981 and began a 27 year career with Pacific Power. Greg retired in 2008 and moved to Seattle. He has written two unpublished memoirs and published his first novel with Trafford in September 2009. His first novel was called “Sunbreaks.” The second novel “Expiation” was published in the spring of 2010 with Trafford. A third novel is in the works. Visit his website at www.gregmessel.com. Connect with him at Twitter at www.twitter.com/gregmessel and Facebook at www.facebook.com/greg.messel.
Rie Sheridan Rose has been writing professionally for the last ten years. She has published 4 novels, 1 short story collection, 2 chapbooks of collected stories, and five poetry collections as well as contributing to several anthologies. Her latest book is The Luckless Prince, published by Zumaya Otherworlds. Rie lives in Texas with her husband Newell and several cats, all spoiled rotten. You can visit her website at www.riewriter.com. Connect with Rie at Facebook at http://www.facebook.com/riesheridanrose.
Christine E. Schulze has been creating books since she was too young to even write them in words. Her collection of YA fantasy books, The Amielian Legacy, is comprised of series and stand-alone books which can all be read separately but which weave together to create an amazing fantasy. She hopes to inspire readers throughout the world with these books by publishing in both traditional and electronic formats to make them available to all readers. Her latest and most exciting venture includes her publications with Old Line Publishing: Bloodmaiden and Tears of a Vampire Prince: the First Krystine. She also anticipates her upcoming publication with Old Line, Lily in the Snow, as well as releasing The Chronicles of the Mira with Writers-Exchange in both paperback and electronic forms. You can visit Schulze at Goodreads at http://www.goodreads.com/author/show/3242087.Christine_E_Schulze or her blog at www.goldenhealeratwork.blogspot.com. Connect with her on Twitter at http://twitter.com/#!/Chasmira or Facebook at http://www.facebook.com/home.php#!/Chasmira. Like her Fan Page at http://www.facebook.com/home.php#!/pages/Christine-E-Schulze/158265555890.
A native of upstate New York, Frank Zaccari earned a degree in finance from California State University at Sacramento after serving as a military medic in the U.S. Air Force. He spent over 25 years in the high-tech industry holding positions from account representative to CEO, and for nearly 20 years specialized in turn-around management of companies under 100 million dollars. After becoming a single, custodial parent after nearly 25 years of marriage, he left an industry that he loved to buy a small business in order to be home to raise his children. He is currently the owner of an insurance agency and resides in Sacramento, California. Frank Zaccari’s previous book is From The Ashes: The Rise of the University of Washington Volleyball Program. His latest book is When the Wife Cheats. You can visit his website at www.frankzaccari.com. Visit him on Facebook at http://www.facebook.com/profile.php?id=100001207722973.
In 2006 Wayne Zurl began writing crime fiction. Seven of his Sam Jenkins mysteries have been produced as audio books and simultaneously published as eBooks. His first full-length novel, A New Prospect, traditionally published by Black Rose Writing, debuted in January 2011. Zurl left New York to live in the foothills of the Great Smoky Mountains of Tennessee with his wife, Barbara. For more information about Zurl or his writing, visit www.waynezurlbooks.net. Follow his book signing tour at www.booktour.com/authors/show/31206. Connect with Wayne at Twitter at http://twitter.com/#!/waynezurl or Facebook at https://www.facebook.com/profile.php?id=100001483038544.
Literarily Speaking July 2011 Book Panel: “The Closings of Book Stores – What Happened?”
Hugh Aaron: “Over the years as the giant bookstore chains established themselves in communities around the country the local bookstores suffered partly because they didn’t have the inventory, the variety, and partly because they couldn’t compete on price. Also with the rise of Amazon-com and it’s discounted prices the small bookstores and as well as the chains have further suffered. More recently as electronic books have gained popularity due to the widespread distribution of Kindle like devices, not only are the local bookstores taking a further hit, but so are the bookstore chains, one even going bankrupt. However in the smaller communities distant from the chains many local bookstores are surviving, partly because of customer loyalty and partly because of convenience. Since I have had a long term relationship with the half dozen small bookstores in our area they have welcomed my books, especially since I’m an in-state author. Also Amazon.com offers my books at a discount to the public and promotes them via reviews. As a result I offer my titles to our local bookstores for the same wholesale price that Amazon.com pays.”
Lilian Duval: “The last chapter on bookstores is that people love convenience. They would rather shop from their home or office computers than browse in a bookstore. Because of this, online book sales continue to grow, even while bookstores continue to close. First, it was the independent bookstores. Chain bookstores followed, felled by the mightY Amazon.com. As an author, I’ve pounded politely on the doors of many independent bookstores, coming close in some cases, but no sale. A surprise was one bookstore in Santa Monica, California: I walked into a Barnes & Noble and handed the Help Desk person one of my specially printed bookmarks. After I told him about the book, he immediately ordered two copies and said he’d order more if those sold. You never know! (Incidentally, the title of my novel is YOU NEVER KNOW!)”
C. Elizabeth: “The demise of our bookstores, I believe, is directly linked to this day and age’s technology. With everyone being extremely busy, most are unable to find the time to stop into a store to peruse the shelves, many find it easier to sit at their kitchen tables to quickly look through cyberspace shelves and are still able to juggle their household duties, kids, and the like, multitasking, if you will. I myself prefer to hold a book in my hands, the idea of looking at it on the computer screen simply doesn’t have the same power to get my emotions running, especially when we stare at a computer screen all day. I like to feel the realness of the work. As for getting my novel, Absolute Obsession, on the shelves in a brick and mortar bookstore, well that has been difficult. However one large chain and two or three small bookstores have been willing to carry my book on consignment, as well as allowing me to do book signings. So far it has been a very pleasant experience.”
James Mace: “The demise of book stores, if that is an appropriate term, falls along the lines of the decline of video rental stores. It was precipitated by technology that increased the ease of access for readers, while at the same time deeply cutting prices. When I first started writing, the rule was still that you had to find an agent and get picked up by a major publishing house. If you went the self-publishing route, you were deemed a failure and often mocked by the literary community. Getting picked up by a traditional house and getting into brick and mortar bookstores was the only real sign of success. The explosion of the ebook, particularly Amazon Kindle, changed everything. While ebooks had been around for a while, the immense popularity of the Kindle brought them out into the mainstream. Perhaps one of the smartest marketing ploys by Amazon was allowing readers to download the Kindle software for free onto pretty much any device; i.e. laptop, smart phone, etc. This allowed anyone not wishing to fork out the money for a Kindle reader to still purchase ebooks through Amazon. One point of frustration from my own experience is that I had no say in the pricing of my paperback books, and like most print-on-demand books, I feel they are overpriced. Ebooks gave the power back to the author. Digital books can be sold at whatever price the author chooses, and as there are no production costs or overhead involved, prices can be tailored to what readers are willing to pay. An interesting note is that I make less on a trade paperback that sells in book stores for $18.95 than I do on a Kindle book that I sell for $4.99. In addition to costs, another factor is the idea of impulse buying. Consumers are far more likely to purchase something if all they have to do is click a button. Let’s be honest, all of us who’ve ever shopped online have been guilty of it. While the lower costs and ease of purchasing may not have made traditional book stores completely obsolete, they have certainly gouged a significant chunk out of the market. Book stores are also expensive to maintain and have enormous overhead costs in renting of space, employee salaries, etc. The cost of selling ebooks is pretty much negligible. The one dynamic that is still up in the air, and which the traditional publishers hold the advantage at the moment, is marketing and advertising. Traditional marketing is extremely expensive and far beyond the ability of a novice writer to afford. Internet and the blogosphere are starting to change that, and traditional publishers have started to take notice. Blog marketing gets enormous amounts of exposure and is currently inexpensive to do. All of this has completely turned the publishing world upside down. Authors now hold the power, not the publishing houses and so-called ‘experts’ who stifle creativity by saying there is no market for a particular story. If there is a downside to this, it is that absolutely anyone can publish anything on digital books. This leads to a potential flooding of the market of books that are simply badly written. Thankfully, the cost of digital books is often very low, so it is a minimal investment to the reader. And if there is in fact no market for a story, the reading audience will decide, rather than the literary experts. As for my own publishing journey; when I wrote my first book, Soldier of Rome: The Legionary, I attempted to go the traditional route and get an agent. I was turned down more times than I can count. Oddly enough, no one said they didn’t like it. Rather, the response I got every time was, “There is no market for this.” This left me scratching my head, and I assumed they had never seen the movies Gladiator or 300. I eventually elected to go with self-publishing and decided that I would let the readers tell me whether or not there was a market for my stories. For about the first five years I went through what pretty much every self-published author did. Though my books sold better than probably most of my peers, royalty checks were still insignificant and my writing was little more than a hobby, even after I published my fourth book in the series. Only a small handful of brick and mortar stores carry my books, and these are because they are locally run and operated and I happen to know the owners. Within the last year Amazon Kindle has become my new best friend. Sales have skyrocketed, and I now sell far more ebooks in a single day than I used to sell trade paperbacks in an entire month. Whereas only a year ago I was writing simply as a hobby, I now make substantially more in royalties than I do at my regular job and can focus on being a full-time author. Mind you, it has been a rough journey at times, with many painful lessons learned, but I would not change it. So has the lack of having my books in traditional stores hurt me at all? Perhaps a little bit, though I really do not notice it anymore. I believe there will always be a market for actual books, so I do not see the brick and mortar stores going away completely. In the end, the mass popularity of the digital book has leveled the playing field and given aspiring novelists a chance to tell their stories to the reading public. Could we ask for anything more than that?”
Greg Messel: “Several years ago, one of my favorite pastimes was browsing music stores and looking for new CDs or obscure CDs by bands or artists that I knew. “The hunt was part of the joy of browsing the shelves for CDs. Then I bought my first iPod. Then I began burning my CDs into iTunes so my music library could be loaded onto my new iPod. Soon I needed a bigger iPod to hold more music. For a while, I still visited the music stores. I would find CDs I liked and go home and download them from iTunes onto my iPod. However, it was not long before it occurred to me–”what’s the point of visiting the music stores? I will just browse through the online store and buy what I want. In fact, I don’t need to buy a whole CD any longer. I can just buy the songs I want. Apparently others were having the same experience I was having since music stores started disappearing. I found myself feeling sad when a great independent music store closed and then one of my favorite chain stores, Tower Records, closed. Amidst my sadness at their demise I realized that it had been a long, long time since I had purchased anything at these stores. I now incredibly see bookstores starting to close. I bought myself a Kindle for Christmas a year ago and I haven’t been back to a bookstore since. I love my Kindle and I do not plan to buy an actual book for the foreseeable future. When I wrote my first book over two years ago, my number one goal was to see my book or books on the shelves of the local bookstore. It would be incredible to go the Borders or Barnes & Noble at the nearby mall and see my book there. I discovered that was a very difficult task. A few independent bookstores were willing to put my books on their shelves. However, Barnes and Noble and Borders were like storming the castle. I felt like I was walking into a McDonald’s offering a new recipe for a cheeseburger. One Barnes & Noble store gave me a four page application and said I could fill it out and send it with a copy of my book to an address in New York City to be considered worthy to be on their shelves. This was clearly the old business model and didn’t allow self published books or indie authors into their carefully controlled world. I was able to have two book signings at a local Borders. I was a real rush to see people checking out at Borders buy my book. I would occasionally stops in at the bookstores which had accepted my book to see if it was still on the shelf. The good news was my book was still on their shelf. The bad news was that my book was still on their shelf. I soon realized that having 3-5 of your books tucked away in the fiction section of a huge brick and mortar bookstore is not as big a thrill as I anticipated. The volume is painfully low. Between the time my first book was published and now, as my third book is being published the whole world has changed. The dynamics of the on line purchasing of books and now the e book format is spreading my books world wide. I am concentrating my efforts in on line marketing. I live in Seattle but I have sold books all over the United States, in England, Saudi Arabia, the Philippines and Canada. One of my favorite all time tweets was received from a woman in London, England who said, “I’ve read both of your books and loved them. I’m looking forward to you new book.” What a thrill! How long would it have taken that to happen if I were trying to place my novels with individual bookstores?”
LL Reaper: “Bookstore chains came in and underpriced independent book stores until many of the independent stores had to close. Then the era of the Internet began, and people shifted from purchasing in brick and mortar stores to buying many of their books online. The overhead for running a large chain clashed with the shift, so now large chains are suffering. I believe independent bookstores will come back. Not as strong, but there is still a niche market that brings in billions in revenue from those of us who enjoy walking the bookstore aisles and finding those hidden treasures. I purchase mostly eBooks now, but still enjoy the bookstore experience that online can never replace. When I take the baby to the bookstore or library, the excitement in his eyes in anticipation of the adventures we’ll be reading just isn’t there when I’ve shown him books online that we can order.”
Rie Sheridan Rose: “I think many factors have led to the demise of the Book Store we used to know. The economy is hard on everyone, and disposable income took a hit. That’s undeniable. Of course, book lovers will still find a way to buy books, but there is so much more available online than any brick and mortar store can hold that the online retailers had a distinct advantage. The physical restrictions of space and stock disappeared on Amazon, and you didn’t even have to leave your chair to get a book. Then there came the one-click away, why would you want to run down to the shopping mall and deal with the hassles? There are still flourishing bookstores, but they are usually either used books – where people can look for those hard to find classics or they myriad volumes not translated to ebook yet – or they are small independents where the owner and staff get to know their clientele and buy stock to cater to their needs. The little bookstore in my hometown has always been happy to take some of my books on consignment, and they do this for many local authors. I have never had any trouble getting my books on the shelves, but I never tried to get them in the chains – I focused on the independents – I think that is the future of bookstores.”
Christine Schultze: “I actually sort of feel it is a shame that it is so difficult to get one’s book into a brick-and-mortar store if one is published by a smaller press. I do understand that there are probably a lot of independent publishers who don’t take as much care with their books as others, and these stores don’t want to bother with riff-raff that won’t sell. However, I’ve also seen books by major traditional publishers that don’t seem that great, and there are plenty of books by smaller presses that deserve more clout than they get. I personally went to a couple major bookstores and approached them about book-signings, but they said they would have to actually carry my book first. I understood that, but the process of trying to get the book in the stores proved impossible for me. I could have tried things like getting the necessary number of reviews and sending the book off to the bookstores’ headquarters to be reviewed and possibly accepted into the stores. But there were other requirements, such as the book needing to be one hundred percent refundable for the bookstores, which I had no control over. I’m not entirely sure how this affects my sales, as I tend to sell more eBook versions of my books than print anyways. However, I still aspire to see my books in stores and especially to be able to take part in physical book-signings. That’s one reason I’m preparing to seek the aid of an agent for one of my books soon, to hopefully break into a big publisher and thus the traditional brick-and-mortar stores.”
Frank Zaccari: “I am deeply saddened by the demise of the local bookstores. I recall growing up spending hours in these stores and finding many wonderful books. The growth, ease of data access and the convenience provided by the internet had a devastating affect on bookstores. Unfortunately, my books have not been carried by brick and mortar stores.The convenience of online purchasing has taken away some of the intimacy of browsing through the aisles and meeting local authors.”
Wayne Zurl: “Book stores, like any other small or large business feel the crunch of our poor economy. Overhead keeps going up and sales have fallen down drastically. Over the last few years two excellent storefront book shops in Knoxville, TN, one of the Davis Kidd chain and Carpe Librum, an independent shop, were forced to close their doors. Likewise, a few discount book warehouses in the area went the way of the dinosaurs. A friend who owns a used and rare book shop says her business fell off by 50% since 2009. Jobs are scarce. So is ready cash. Regardless of what the government tells us about a stable cost of living, this claim is manipulated by dismal housing prices. Who can deny prices of everyday necessities and fuel have escalated. The last time I looked, Amazon accounts for 44% of all books sold in the US. With the discounts they often offer and even a slightly higher shipping cost than what a walk-in customer may pay in sales tax, that buyer gets a better deal from the big dot com company at a time when every penny counts. Then there are eBooks. I’ve read that although polls indicate the average reader would rather hold a real book in their hands, Amazon’s gross book sales are 30% or more via Kindle. Then there are Nook, Kobo, and all the variations sold by Smashwords and their rivals. Paper, printing, and most everything to do with traditional publishing is expensive. However, if the big houses continue to demand at least $27.95 for a new novel, something that may two months after purchase get donated to the public library’s used book sale, the demand for hard copies may disappear.”
Tags: book stores, book stores closings, C. Elizabeth, Christine E. Schulze, Christine Schulze, Frank Zaccari, Greg Messel, Hugh Aaron, James Mace, L.L. Reaper, Lilian Duval, LL Reaper, Rie Sheridan Rose, Wayne Zurl
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